BILLBOARD #001 — MILAN

SOON.

A billboard is going to happen to Milan. The advertising on it is about to go on sale.

V0 — NOT YET PRINTED288 territories available

scroll to zoom · drag to pan · tap an empty cell to claim it · tap a sponsor to visit them

ACTIVITY — REAL EVENTS ONLY

Nothing has happened yet. Someone will be first. It is usually someone with a podcast.

04

HOW THE HELL DOES THIS WORK?

STEP 01

PICK A RECTANGLE

Every piece maps to real millimetres on a 6000 × 3000 mm billboard. You can see exactly which ones, and exactly how big.

STEP 02

PUT SOMETHING ON IT

Your logo, your startup, your URL, your face, your worst idea. Upload artwork or build it right here. It appears on the shared billboard the moment it clears review.

STEP 03

PAY. IT'S YOURS.

You are buying real advertising inventory from OWNTHEAD. Not a donation. Not a token. A rectangle, with a receipt.

STEP 04

WE PRINT THE WHOLE THING

When the build threshold is reached, we book an actual billboard in Milan and print the exact composition you see here. Then we photograph it, so you have proof this was real.

If the threshold is not reached by the campaign deadline, the published refund policy applies. That policy is written down, in public, before you pay.

06

WHERE DOES THE MONEY GO?

OWNTHEAD sells real advertising inventory. Revenue from each city campaign may be used to purchase the physical advertising placement, production and installation, payment processing, taxes, operations, documentation, future projects, and profit for the company operating OWNTHEAD.

Buying €79 of territory does not mean €79 is wired to a billboard company. You are buying advertising space from OWNTHEAD, the way you would from any media seller, except this one publishes its progress bar.

The build threshold is the minimum sponsorship revenue at which the physical billboard project proceeds: media rental, printing, installation, processing fees, VAT, administration, photography, contingency, and margin. OWNTHEAD is a business. Profit is allowed. Pretending otherwise would be the only actual scam on this page.

If the threshold is not reached by the campaign deadline, the published Refund / Campaign Failure Policy applies.

THE HONEST LEDGER
  • media rental · printing · installation
  • payment processing · VAT / taxes
  • photography & documentation
  • administration · legal · contingency
  • profit. this is a business.
Refund / failure policy
07

THE CITY LADDER

then: TOKYO · PARIS · BERLIN · DUBAI · LOS ANGELES · SEOUL · …