PEOPLE BUY PIECES ONLINE. THE INTERNET FILLS THE BILLBOARD. THEN WE PRINT IT FOR REAL.
That is the entire product. Everything below is detail.
HOW THE HELL DOES THIS WORK?
PICK A RECTANGLE
Every piece maps to real millimetres on a 6000 × 3000 mm billboard. You can see exactly which ones, and exactly how big.
PUT SOMETHING ON IT
Your logo, your startup, your URL, your face, your worst idea. Upload artwork or build it right here. It appears on the shared billboard the moment it clears review.
PAY. IT'S YOURS.
You are buying real advertising inventory from OWNTHEAD. Not a donation. Not a token. A rectangle, with a receipt.
WE PRINT THE WHOLE THING
When the build threshold is reached, we book an actual billboard in Milan and print the exact composition you see here. Then we photograph it, so you have proof this was real.
If the threshold is not reached by the campaign deadline, the published refund policy applies. That policy is written down, in public, before you pay.
WHAT YOU'RE BUYING
Advertising inventory: a defined rectangle of one campaign composition, displayed on ownthead.com immediately after approval and printed on the physical billboard when the campaign builds. Position, physical millimetres and price are explicit before you pay. You are not buying ownership of a wall, a company, or a token.
WHAT IF IT NEVER BUILDS?
Every campaign has a public build threshold and a public deadline. Threshold not reached in time → the published Refund / Campaign Failure Policy applies: paid sponsors are refunded in full. The policy exists before you pay, which is the only time a refund policy means anything.
WHO APPROVES ARTWORK?
A human at OWNTHEAD reviews every submission against the Creative Guidelines, and the billboard's media owner can veto creatives too — that is how outdoor advertising works. Rejected creatives are refunded in full.
HOW REAL IS "REAL"?
A standard 6 × 3 metre static billboard, booked from an outdoor media owner in Milan, printed from the locked composition, installed, photographed. Every sponsor page then shows the photo of your actual artwork on the actual wall. Until a location is contractually secured we say "TARGET CITY: MILAN" and nothing more specific, because we don't invent addresses.